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Next generation of internet marketing
QR codes are popping up everywhere
Why do we need to know about mobile web sites?
Whilst smartphone sales overtake that of the PC we are continuously reminded that
there is a huge, unsaturated market ready to be tapped into. What ever your business
you can enter this market, simply by going mobile.
A recent event in London 'Think Mobile' brought together around 400 delegates and an audience of over 95,000 viewers streaming live from their mobiles and desktops.
Google UK’s Ian Carrington provided a valuable insight and exciting revelations to the pace at which the mobile market is developing.
- 2010 saw 500 million using the Internet via mobile browsers, this has now reached
around 1 billion.
- Smartphone sales overtook sales of PCs for the first time at the end of 2010.
Last week BBC News stated that approximately 1/3 of adults in the UK now own a smartphone and recent research has revealed that a high proportion of them would suggest that they are ‘addicted’ to their smartphone. Google revealed some of the typical user habits including:
- Around 44% would go to bed with their smartphone at their side,
- 65% use their Smartphone to pass time whilst commuting,
- 91% will use their phone whilst taking a break at work.
Ebay are a great example of the few businesses taking advantage of this market by becoming mobile optimised. Ian Carrington states "They’re having a sale on a mobile device every single second, and they’re doing over $2bn worth of revenue in a year on mobile".
Only 17% of advertisers have a mobile website, which means that there is a huge gap in the market and an unmissable opportunity to make your business stand out. Not having a mobile friendly website, as stated by Google "is the single largest barrier between you and the mobile user".
A regular website is viewed through a mobile lense which means that viewers will either have to zoom in or out to gain focus and then scroll around a site to find the information they want. This does not make for a quality user experience and can cause potential customers to move on quickly.
Any business can benefit from going mobile, but here’s a short example of the possibilities within retail.
