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Next generation of internet marketing
QR codes are popping up everywhere
Why do we need to know about mobile web sites?
Having an insight to future trends and successful initiatives could help to save both time, money and allow your company to get ahead of the game. For a glimpse of the future in Internet technology, take a look at Tokyo, where tomorrow has already arrived.
A huge proportion of Japan’s population has access to powerful 3G mobile devices. According to the Japanese Ministry of Internal Affairs and Communications, out of the 130 million living in Japan around 75 million were using smart phones to browse the web in 2008. In 2009 this increased to around 91 million covering around 85% of the country’s mobile users.
The UK is beginning to follow this trend and market research company Neilsen has revealed that mobile Internet usage in the UK is now increasing 8 times faster than that on PC’s.
Major brands such as Nike and Nestle are taking advantage of the interactive qualities and opportunities that come hand in hand with mobile marketing. Nestle’s mobile marketing campaign for Kit Kat resulted in a 35% increase around the awareness of the chocolate bar within one week. Their research also showed that when users had a quality and enjoyable experience on a mobile page, the brand recognition increased by 76%. Providing users with a mobile version of your main website will instantly increase the quality of their experience allowing them to view information, images and videos that fit perfectly on their mobile screen.
The Internet Advertising Bureau (IAB) suggests that many brands still "don't realise the size of the audience. Awareness of what is now possible is still low." This leaves a great opportunity for those that are switched on to make a notable stance, taking advantage of the current market and gaining recognition for the future.
Smartphone browsers are an audience who are permanently switched-on, impulsive and interactive making mobile advertising a highly receptive marketing strategy.
